Thursday, 14 July 2016

Schema Markup

July 14, 2016

Before  starting about schema Markup get details about  what is Structured data  & Linked data ?

Linked data :

In computing, linked data (often capitalized as Linked Data) is a method of publishing structured data so that it can be interlinked and become more useful through semantic queries. It builds upon standard Web technologies such as HTTP, RDF and URIs, but rather than using them to serve web pages for human readers, it extends them to share information in a way that can be read automatically by computers. This enables data from different sources to be connected and queried.
to know more  visit : https://en.wikipedia.org/wiki/Semantic_Web

 Structured data:

 Structured data refers to kinds of data with a high level of organization, such as information in a relational database. When information is highly structured and predictable, search engines can more easily organize and display it in creative ways. Structured data markup is a text-based organization of data that is included in a file and served from the web. It typically uses the schema.org vocabulary—an open community effort to promote standard structured data in a variety of online applications.

Structured data markup is most easily represented in JSON-LD format, which stands for JavaScript Object Notation for Linked Data. The following is a simple JSON-LD structured data example you might use for contact information for your company:

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "Organization",
  "url": "http://www.your-company-site.com",
  "contactPoint": [{
    "@type": "ContactPoint",
    "telephone": "+1-401-555-1212",
    "contactType": "customer service"
  }]
}
</script>

What   is   Schema   Markup ?
Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users.

(1)Organization Schema   Markup   :

Example (using JSON-LD)
<script type="application/ld+json">
{ "@context" : "http://schema.org",
  "@type" : "Organization",
  "legalName" : "Elite SEM",
  "url" : "http://elitesem.com/",
  "contactPoint" : [{
    "@type" : "ContactPoint",
    "telephone" : "+1-646-350-2789",
    "contactType" : "customer service"
  }]
  "logo" : "http://elitesem.com/wp-content/uploads/2014/03/Elite_SEM_Logo_2014.png",
  "sameAs" : [ "http://www.facebook.com/EliteSEM",
    "http://www.twitter.com/elitesem",
    "http://plus.google.com/+Elitesem",
    "https://www.youtube.com/user/EliteSEMInc",
    "http://www.linkedin.com/company/elite-sem",
    "https://www.wikidata.org/wiki/Q20736641"]
}
</script>

(2) WebSite   Schema   Markup :

Example (using JSON-LD)
<script type="application/ld+json">
{
  "@context" : "http://schema.org",
  "@type" : "WebSite",
  "name" : "Elite SEM",
  "url" : "http://elitesem.com/",
  "potentialAction" : {
    "@type" : "SearchAction",
    "target" : "http://elitesem.com/?s={search_term}",
    "query-input" : "required name=search_term"
  }                    
}
</script>

 


Another example  :

<script type='application/ld+json'>{"@context":"http:\/\/schema.org","@type":"WebSite","url":"http:\/\/www.vdigitalmarketing.com\/","name":"Digital Marketing Company &amp; Institute | Vdigital Marketing","potentialAction":{"@type":"SearchAction","target":"http:\/\/www.vdigitalmarketing.com\/?s={search_term_string}","query-input":"required name=search_term_string"}}</script>

(3)Site Navigation Schema Markup :

 

Example (using microdata)
<ul itemscope itemtype="http://www.schema.org/SiteNavigationElement">
  <li itemprop="name"><a itemprop="url" href="http://www.travelstore.com/our-advantage">Our Advantage</a></li>
  <li itemprop="name"><a itemprop="url" href="http://www.travelstore.com/our-travel-experts">Travel Experts</a></li>
  <li itemprop="name"><a itemprop="url" href="http://www.travelstore.com/destinations">Destinations</a></li>
  <li itemprop="name"><a itemprop="url" href="http://www.travelstore.com/cruises">Cruises</a></li>
  <li itemprop="name"><a itemprop="url" href="http://www.travelstore.com/interests">Interests</a></li>
  <li itemprop="name"><a itemprop="url" href="http://www.travelstore.com/explore-your-world/interests/hotels-and-resorts">Hotels</a></li>
  <li itemprop="name"><a itemprop="url" href="http://www.travelstore.com/travel-guides">Travel Resources</a></li>
</ul>


(4) Schema Product & Offer Markup

Required Properties:
  • For the Product schema, only the “name” property is required.
  • For the Offer schema, the “price” and “priceCurrency” properties are required.
Example (using microdata)
<div itemscope itemtype="http://schema.org/Product">
  <h1 itemprop="name">Back to the Future 1:1 Scale Hoverboard</h1>
  <span itemprop="description">Time traveling to 2015 and back is only the beginning of the adventures found in Back to the Future Part II. The coolest part…was finding the hoverboard! And now the future is finally here and you can have a hoverboard of your own! This replica prop is an exact recreation from the one seen in Back to the Future II. Sure, it doesn't truly hover (come on scientists!) but carrying it around will let everyone know that you've just come back... from the future! Just don't try to use it on water! <i>Back to the Future is a trademark and copyright of Universal Studios and U-Drive Joint Venture. Licensed by Universal Studios Licensing LLC. All Rights Reserved.</i></span>
  <span itemprop="offers" itemscope itemtype="http://schema.org/Offer">
    <meta itemprop="priceCurrency" content="USD" />
    Buy New: $<span itemprop="price">48.99</span>
    <link itemprop="availability" href="http://schema.org/InStock" />
  </span> 
</div>


(5)Schema Article Markup:

Required Properties:
  • Headline.
  • Image
  • DatePublished.
·         Example (using JSON-LD)
<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "Article",
  "headline": "Emmys 2015: The 5 categories we're most excited to see",
  "image": "http://rack.1.mshcdn.com/media/ZgkyMDE1LzA5LzIwLzQ0L2YyOGFiZmM5NmNkLmQ5Z
jgxLmpwZwpwCXRodW1iCTEyMDB4NjI3IwplCWpwZw/418b1a9e/940/f28abfc9-6cd9-217b-8bc7-fd48dd3621a9_MM714-21.jpg",
"keywords": ["television","emmys","uncategorized","entertainment","tv","emmys-2015"],
  "datePublished": "2015-09-20T13:39:38Z",
  "articleSection": "entertainment",
  "creator": "Sandra Gonzalez",
  "author": "Sandra Gonzalez",
  "articleBody": "The 2015 Emmy Awards are upon us, and while television's biggest night has in several years etc....",
  "mainEntityOfPage": "True"
}
</script>

(6) Event Schema Markup

Example (using JSON-LD)
<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "MusicEvent",
  "name": "AC/DC",
  "image": "http://s1.ticketm.net/tm/en-us/dbimages/199365a.jpg",
  "startDate": "2015-09-25T19:45:00-07:00",
  "url": "http://www.ticketmaster.com/acdc-san-francisco-california-09-25-2015/event/1C004E43C5D25EDC?artistid=1170951&majorcatid=10001&minorcatid=200",
  "location" : {
    "@type": "Place",
    "name": "AT&T Park",
    "sameAs": "http://www.ticketmaster.com/AT-T-Park-tickets-San-Francisco/venue/229585",
    "address" : {
      "@type": "PostalAddress",
      "streetAddress": "24 Willie Mays Plaza",
      "addressLocality":"San Francisco",
      "addressRegion":"CA",
      "postalCode":"94107",
      "addressCountry":"US"
      }
   },
  "offers" : {
    "@type" : "Offer",
    "url":"http://www.ticketmaster.com/acdc-san-francisco-california-09-25-2015/event/1C004E43C5D25EDC?artistid=1170951&majorcatid=10001&minorcatid=200"
  }
}
</script>

 

To know more go to  


And use  following google  tools for schema markup:



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