Thursday, 22 September 2016

TYPES OF ADS IN GOOGLE ADWORDS

September 22, 2016

Choose an ad format
The text ads that appear alongside Google search results are just one type of ad format you can create with AdWords. You can also promote your products and services with video ads, image ads, app or digital content ads, and more.
Each ad format has its own benefits, whether it's the ease and affordability of running a text ad, or the colorful storytelling that comes with video. You can run multiple kinds of ads from the same AdWords account and, in some cases, from the same campaign.

Ad formats available in an AdWords account

Format
Description
Main benefits
Text
Words only. *

Boston's Best Bonsais - Spring Sale Going on Now
Ad www.example.com
Florist And Indoor Plant Nursery.
Two Locations. Spruce Up Your Desk Today!

Maintain ads quickly and easily. Reach customers when they search on Google. Use Ad extensions to provide additional details and contact information that can make your text ads more relevant to customers.
ResponsiveResponsive ads automatically adjust their size, appearance, and format to fit available ad spaces. They can transform into text or image ads.In a matter of minutes, create ads that fit just about any ad space available. Plus, responsive ads can show as native ads, which boost your impact by blending into publisher’s websites.
ImageStatic or interactive graphics. Animated ads in .gif and Flash format can be used.
Image ad
Showcase your product or service in a visual way. Reach customers on websites that partner with Google.
App promotion adsDrive app downloads and engagement with app promotion ads.Send your customers to download your app from an app store, or include a deep link directly into your app. Note: Ads will appear only on devices compatible with your content.
VideoVideo ads that show online. Run standalone video ads or insert them in streaming video content.
Video ad
Deliver a rich and engaging experience to customers. Reach customers on websites that partner with Google.
Shopping adsText ads that contain product features and pricing information. Goes to a product purchase page on your website.

Shopping ad
Encourage your customers to learn about the products that you sell before they click to your website.
Call-only ads
Call:(555)555-555
Ad www.example.com
Description Line 1
Description Line 2
Drive phone calls to your business with ads that include your phone number. People can click on these ads and then call your business directly. These ads will only appear on devices that can make phone calls, and any field in these ads can be hidden to fit on smaller screens.

Text ad:

Show two headlines, a line of ad  text , and  your website URL.

Responsive ad:

Create ads that   automatically adjust the size, appearance and format to fit available and spaces

Image ad:

Use text, graphics, and animation in your ad, or upload your own.

Ad gallery:

Create an ad using one of the ad types from our gallery.

(a) Lightbox ads:


Reach, delight, and engage with audiences through rich, interactive formats. Pay only when people engage with you.

(b) Dynamic ads:


Create rich media ads that match people's location and the content they're seeing. For a more compelling message.

( c )Gmail ads  :

 

Show expandable interactive ads above the Promotions tab in Gmail inboxes. Pay only for the first click to expand your ad..

(d) Video ads

 

Videos can be an effective way to build awareness of your business. Create a video ad on the Google Display Network.

(i) TrueView in-display video ad

Promote your YouTube videos on YouTube, non-search content pages and on the Google Display Network. Currently available in selected countries

(ii) In-stream video ad

Non-skippable 15 or 20 second video ad within video publisher content


(e) General purpose ads

Capture people's attention with animated ads. Just add text and an image. We'll take care of the rest.

 App/digital content ad:
Create a click to download ad to promote your app.

Dynamic search ad   :

Target relevant searches with ads generated instantly from your website.

Mobile app engagement ad:

Ads that  encourage   actions within your   Android app.

Call-only ad:

Show click-to-call ads with a phone number.



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